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How
B2B Businesses use Technology
While business-to-business activity exists both online
and offline, the acronym B2B has primarily been used
to describe the online variety. (B2B) Electronic commerce
between businesses, as opposed to between a consumer
and a business (B2C). While derived from "business
to business", "B2B" is narrower in meaning
Business to business
businesses may use supplier chain networks, VPN, Extranets,
portals and other B2B tools to help them reduce operating
costs, and streamline operations.
On the Internet,
B2B (business-to-business), also known as e-biz, is
the exchange of products, services, or information between
businesses rather than between businesses and consumers.
Technology
challenges for B2B Businesses
Technology OEM's will ultimately need to curb their
proprietary tendencies and make the standards that may
be embraced by all platforms. XML is one of those technologies
capable of being used in mission-critical business-to-business
transactions.
The Internet plays
a critical role in most B2B businesses at least for
connectivity's sake - even more, B2B businesses have
multiple Web site interfaces to address all of their
enterprise needs.
B2B Web
sites can be sorted into:
- Company
Web sites, since the target audience for
many company Web sites is other companies and their
employees. Company sites can be thought of as round-the-clock
mini-trade exhibits. Sometimes a company Web site
serves as the entrance to an exclusive extranet available
only to customers or registered site users. Some company
Web sites sell directly from the site, effectively
e-tailing to other businesses.
- Product
supply and procurement exchanges, where a
company purchasing agent can shop for supplies from
vendors, request proposals, and, in some cases, bid
to make a purchase at a desired price. Sometimes referred
to as e-procurement sites, some serve a range of industries
and others focus on a niche market.
- Specialized
or vertical industry portals which provide
a "subWeb" of information, product listings,
discussion groups, and other features. These vertical
portal sites have a broader purpose than the procurement
sites (although they may also support buying and selling).
- Brokering
sites
that act as an intermediary between someone wanting
a product or service and potential providers. Equipment
leasing is an example. Information sites (sometimes
known as infomediary), which provide information about
a particular industry for its companies and their
employees. These include specialized search sites
and trade and industry standards organization sites.
Many B2B sites may seem to fall into more than one
of these groups.
Models for B2B
sites are still evolving.
Outlook
Although early interest centered on the growth of retailing
on the Internet (sometimes called e-tailing), forecasts
are that B2B revenue will far exceed business-to-consumers
(B2C) revenue in the near future. According to studies
published in early 2000, the money volume of B2B exceeds
that of e-tailing by 10 to 1. There has been a significant
amount of hype given to the potential size of B2B markets--and
how much bigger B2B will be than B2C. Over the next
five years, B2B is expected to have a compound annual
growth of 41%. The Gartner Group estimates B2B revenue
worldwide to be $7.29 trillion dollars by 2004. In early
2000, the volume of investment in B2B by venture capitalists
was reported to be accelerating sharply although profitable
B2B sites were not yet easy to find.
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