Building Traffic

Web site traffic is one of the important requirements for a business Web site. If you have the most beautiful and well engineered site, but few people visit the site, what is the point of all of that work?

There are many marketing "channels" available to a business to build up traffic to their Web site. It takes time and may be tedious. Seek our a professional service, like Computer eCommerce, to help formulate a plan and execute that plan over time to build your sites traffic. Please note that there are differences between a national and a regional business Web site traffic strategy.

Let us look briefly at the various methods

Search Engine Optimization - SEO
SEO starts with understanding your audience. Keyword analysis looks for the search terms that you should be using. Which search phrases are people REALLY using out on the web? How many times per month are these keywords actually being searched? If you choose the wrong keywords to target, your web marketing efforts may not result in many visitors.

Once your search terms have been evaluated, it is time for your web site optimization. This step is often times called Search Engine Optimization or SEO in the industry. You want the search engines to recognize you as being one of the most relevant sites for those terms. It is a time-consuming process of carefully adding your targeted keywords throughout your site. As a search engine optimizer, we carefully help you create content that your customers, and the search engines, will love...After your site is optimized, it's time for our search engine submission service. Link Popularity is a crucial element in today's search engine algorithms. Both internal and external links can greatly affect your search engine rankings. Which sites are linking to you? Which sites are linking to your competitors?

Keyword Placement Bidding - KPB
KPB can be an important part of some traffic building initiatives. Which businesses can benefit economically from a Pay-Per-Click strategy? Not all businesses are equal when it comes to this online marketing tool.

Directories
Directories come in several forms - the big directories like Yahoo! and the Open Directory Project, Regional Directories and Vertical Market directories or portals. Links from these sources is becoming increasingly important due to the link popularity algorithms used by many search engines including Google's PageRank technology. People finding your site is another, separate benefit from having directory links.

Linking
Getting other sites to link to your site is a very important step in building your sites traffic. The problem is most people don't know how to go about doing it. One can really take this to a high level by using special Affiliate Software Programs to encourage and manage paid referral linking to your site.

E-mail
E-mail marketing with hot links back to some of your best Web pages is an often overlooked and under appreciated technique that can reap big rewards over time.

Awards
For sites that stand out - submit your site to one of the various Web Awards - The Webby's, Golden Web Award, etc. You can capitalize on the acclaim and PR and encourage even more sites to link to yours.

Other
There are several other techniques to use. One that is used less often are the discussion groups on the Web, where one might post information and photos about a certain subject.

Offline Advertising Coordination
Offline Advertising should always refer to your Web site's home page and for promotions specify a subdirectory.

Traffic Analysis
Traffic Analysis involves looking at where your web traffic is coming from. You need answers to questions such as which search engines are your current visitors are coming from? What search terms are they using? And what other web sites are sending you traffic besides the search engines? This is important from the outset, as you need some idea of what is currently working and what needs improvement

As time progresses your strategy is refined and your traffic increases and your CPM goes down, thereby improving your results.