A transaction that occurs
between a company and a consumer, as opposed to a transaction
between companies (called B2B). The term may also describe a
company that provides goods or services for consumers.
How B2C Uses Technology - A common theme for
a business to consumer model is a huge, diverse set of items
for the person to choose from through a database. Another
theme is the ability to inspect items enough to determine
which particular item is desired, or providing known
commodities (like books) that can be described by title and
source/author.
Online Retailing -During the last few years,
Web sites have shifted from displaying electronic catalogs to
providing a channel for complete solutions to business
challenges - generating sales using interactive and dynamic
tools as well as electronic customer service. The growth of
eCommerce consulting has changed the way business is done
today.
Businesses will spend $150 billion a year on Internet
strategic services in 2010. Outside of its traditional
"brick-and-mortar" retail locations, the bulk of the company's
revenues come from its catalog sales. It has experienced
tremendous growth in revenues during the last few years.
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Challenges for B2C
Businesses
What are the major challenges of B2C e-commerce? Getting
browsers to buy things — Your e-commerce site cannot live on
traffic alone. Getting visitors to the site is only half the
battle. Whether they buy something is what determines if your
online store is successful. There are many factors other than
traffic, which determine if your online store has strong sales
numbers. Some people are disappointed to learn that their
particular item does not sell well on the Internet. Go to the
page what businesses sell for a list of things which don't
seem to do as well.
Some items which need to be examined first hand don't do as
well online. For example, for most people in the USA having
access to 10,000 types of cheeses is not good on two counts -
most don't choose among that many varieties, and the name and
a text description or pictures is probably not enough for most
people to make a decision online.
Outlook for B2C Businesses
When you compare all sales methods you see that being online
often has clear advantages to the buyer, and not just price.
But if a likelihood of online success is important to your
business you must weigh all the factors.
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