|
A business proposal is a document that you submit to
another enterprise proposing a business arrangement.
There are two main categories of business
proposals: invited and non-invited. As an example
of an invited proposal, government and large corporations
wanting to purchase services or products from private
suppliers often post public tenders inviting contractors
to bid.
You will be competing
against all bidders that noticed the posting and responded.
Similarly, some businesses will send Requests for Proposals
(RFPs) to a selection of businesses that they are willing
to consider as a potential supplier. In this case, you
will be competing against perhaps five businesses that
the client has already handpicked as suitable.
Both of these
examples require a business proposal. In some cases,
the client will provide a Bidder's Document that stipulates
the style of proposal that they want to receive and
the categories of information to be covered. If no Bidder's
Document is available, the style and categories of the
proposal will be up to you to decide.If you are responding
to an RFP or a call for tender, you will know that the
service/product is wanted, but you will be competing
against the other people who bid. You must sell your
company as the best possible choice of all the bidders.
In a non-invited
proposal, you might have an idea for a product or service
that would be of benefit to Company X. You submit a
proposal to Company X suggesting that you provide this
service or develop this product in exchange for funding
or some other consideration. Although the nature of
the proposal could differ from the example given, essentially
you are proposing some type of business relationship
(something more complex than let's exchange weblinks
). In this case, you don't know if the company is open
to your proposal or whether they will like your proposed
idea. However, if they do like the idea, you won't be
competing against numerous other bidders. Your proposal
has to sell not only your concept but also your company.
It must convince the client that not only is the service/product
potentially valuable to them, but you and your company
are credible and stable.
The standard components
of a Proposal are:
Background
of the situation
Description
of the current problem
Your
approach to the problem
Methodology
and research
A.
Methods of gathering data
B.
How research would be conducted
Expected
results
A.
Proposed outcomes
B.
Specific actions steps
Time
and cost requirements
A.
Budget for proposed work
B.
Estimated time for completion
Whether invited
or non-invited, your proposal must be well researched,
well written and contain a reasonable budget. Spend
time on this document and you'll be ahead of the people
who threw something together on the bus riding to work.
|