Business Web Sites

Web site Design that Builds Your Credibility & Customer Retention

After close examination of usage, customer/visitor involvement, speed of access, maintenance needs and the branding platform, CEC produces navigation and front-end choices prior to implementation of the final site. No matter what you sell or serve, our goal is to make your brand look terrific and your visitors comfortable, yet motivated. Over 70% of prospective clients go online to begin to form an opinion about a company. Your Web site is responsible for building credibility and retaining customers. Does your current site do this? Contact us today for a free evaluation worth $500.

Here are some of the Practical Uses for business Web sites:

• Image Building
• Brand recognition
• Pre-framing
• Marketing and sales support
• Customer services
• Lead collection
• Online sales
• Investor relations

Below are some of the business web sites we have done. If you wnat to see an example of a nicely designed real estate site visit this page, Del Mar Real Estate.

Here are some elements and common characteristics of successful business web sites: 

Visibility – Looking for web pages in the Internet is like looking for a needle in a haystack. To keep your site on top of the hay and visible, register it to as many search engines, such as Google, MSN Search, Yahoo, Ask, etc., and with directory listings such as Yahoo, the Open Directory Project, etc. 

Regularly Updated – How do you feel when you see this on the web site you clicked on -“last updated August 1998”? You immediately feel an eerie atmosphere that send out signs that the web site has been “abandoned” or, worse, “dead”. Remarkably successful sites always look fresh with new pages added, old pages updated, which keeps viewers that urge to come back to watch or see new features every time. 

Gold Mine of Information – The successful site contains powerful, relevant and useful information, more information and more information. More than a visitor could absorb in one visit and easy return to previous pages or forward to next pages is an asset. 

Clear Navigation – There should be consistency of arrows, icons to guide the visitor where to go—providing the “guided tour” facility but giving them the feeling that they are on their own. 

Keep Visitors “fenced-in” – Many web sites have links that sends the visitors out as they click through links. You spent time and effort to bring them over to your site. You must exert utmost effort to keep them in. 

True Value – Products, Services, contents, features, and resources are your assets. Web sites are not only for marketing and for selling. Some successful web sites provide relevant and useful information and services to visitors for Free. 

Quick Response to Queries -- Inquiries are attended to as quick as it came. Organization – The site must have a budget and personnel support and should not be dependent on dole outs. Active participation of everyone involved and everyone knows what is going on. It emotes the professional atmosphere when a visitor comes in to visit. Information 

Gathering – The site is capable of gathering information about its users, normally done through surveys, newsletter subscriptions, contests, etc. to give you the idea about who your visitors are, their preferences and reactions. 

Internet tools – Make use of other tools such as Gopher and FTP sites, e-mail supported programs. Good Design – A good design correlates with appropriate choice of text and images, interplay of imagery with the content of the pages. There should be proper choice of graphics and colors.