Many directories today are paid. There are national, regional
and vertical market directories. You may also set up a link
exchange program. This advertising mode is known as "link
building," and it involves getting other Web sites to link to
your site.
It's like one of your neighbors recommending a good plumber or
handyman; it carries more weight than if a person just
stumbled across your Web site. In today's world, there is much
more to good search engine listings than simply optimizing
your site for keywords. In order to keep searchers happy,
search engines are always developing ways to make their
results more relevant.
In the last couple of years, links have become increasingly
more important to the engines because they see links as an
endorsement of your site by other Web sites. Think about it
for a minute: Would you link to a site you didn't like? This
concept is referred to as "link popularity." Based on the
links pointing to your site, the search engines either
increase or decrease how relevant your site is for particular
keyword searches. That's how Google works, for instance.
We can help you do that with our Link Builder Program. That's
our goal: to make sure we start building the right kind of
links for your site in order to improve your search-engine
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To this day, the best way to build links is still doing it by
hand, and we build links by hand for you.
1. We set your links goal. we want to make sure to have links
to all search engine landing pages.
2. We determine the different types of sites that could
potentially trade links with you.
3. We locate quality link partners. The higher a page ranks
the better. Our strategy is to try to link up with sites that
have pages ranked as high as or higher than your own.
4. We keep a database of your link contacts.
5. We send a custom e-mail to each one requesting that you
trade links. We do not send a generic e-mail requesting a
link.
6. We re-check for link backs. When building links it can take
some time. We may need to wait a month or longer before
checking to see if anyone has linked to your site from your
new partner.
7. Follow up with the cream of the crop. Once a month has
passed, we follow up with each site that hasn't linked yet.
8. We Set a schedule. We find it easier to keep building links
to go off of a link-building schedule.
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