| |
Business (electronic business) is, in its simplest form,
the conduct of business on the Internet. It is a more
generic term than eCommerce because it refers to not
only buying and selling but also servicing customers
and collaborating with business partners.
IBM, in 1997,
was one of the first to use the term when it launched
a campaign built around the term. Today, many corporations
are rethinking their businesses in terms of the Internet
and its capabilities. Companies are using the Web to
buy parts and supplies from other companies, to collaborate
on sales promotions, and to do joint research. Exploiting
the convenience, availability, and global reach of the
Internet, many companies, both large and small have
already discovered how to use the Internet successfully.If
it's time for your business to move online or to improve
it's existing online infrastructure, then I invite you
to review my work with ebusiness solutions to see how
I can help you.eBusiness or e-Business, derived from
'electronic business' is today largely considered to
be business through the Internet, not only buying and
selling, but also servicing customers and collaborating
with business partners.
CEC offers an
ebusiness infrastructure that facilitates the implementation
of e-business by accelerating the building of an ebusiness
web site solution. CEC Software simplifies the complexities
of ebusiness web sites dramatically, by eliminating
custom code, and replacing it with a straightforward
management facility, that enables non-technical human
resources to manage and manatain a fully featured e-business
solution.What is eBusiness? eBusiness is the ability
to safely and securely conduct business on the Internet.
The term "eBusiness" is a more generic term
than "eCommerce" because it not only encompasses
the selling of goods and services, but also consists
of servicing customers and collaborating with business
partners.For example, search engine marketing, email,
instant messaging, online bulletin boards, and chat
rooms are all forms of communication used to service
customers and talk to business partners and, therefore,
are a part of eBusiness.
Three big ebusiness
mistakes - but the greatest one is yet to come.... 1996:
"the net is irrelevant"1999: "we're late
- spend all we can "2001-3: "we always said
the net was fundamentally over-hyped" The next
big mistake will be to miss the fundamental ongoing
transformation of all aspects of business through the
digital age. The fact is that no one bothers to glance
at the share price of Amazon before buying online and
the growth of online activity continues to increase
more or less as forecast, despite market nonsense with
hype and gloom. Just look at what is happening to the
airline industry for example, where budget operators
such as Easyjet have become entirely online transport
companies.And the impact on financial services at the
bottom end is relentlessly driving down prices while
also raising consumer expectations. But this is just
the very beginning. The greatest social influence is
yet to come.
Watch out for
the rising wireless generation: the 15 year olds who
are entirely comfortable with ultra-connectivity, sending
more SMS texts than making last-century voice calls,
constantly in touch and demanding even more instant
wired-up living. They will take for granted the ability
to see anywhere anytime any event as it happens anywhere
in the world - not on mobile TV, but because some friend
will point their phone at whatever is happening, or
will forward a clip they've just been sent.Every mobile
phone user will become an instant news gatherer for
global TV networks as well as (of course) being online
24 hours every day. One click and whatever news event
they are seeing happening will be live on CNN. Forget
the old net. We are entering a completely different
kind of world."Once you have seen something, you
can never un-see it."When you’ve seen the
future, you are changed, issues are clear, strategy
becomes obvious."The biggest barrier to change
is blindness – when people catch they vision,
they move themselves – or get out of the way."The
digital society has still only just begun to gather
speed…
We
are in the first ten minutes of the first hour of a
new chapter in human history so profound that historians
will need at least a hundred years to make sense of
it.A whole new world, a new society, a new kind of government,
social life, way of living, way of thinking, way of
expressing emotion, is being formed at lightning pace…"The
truth is that most older CEOs still don’t fully
understand the OLD cyber world" – many still
don't get their own e-mail and hate computers. They
still think it’s just more of the same, just faster.
They still think it is just a way to reduce costs, gain
new customers."E-business – but many executives
don’t really know exactly what they need for their
own corporation."
|
