Do you just want a cool
looking website, or a website that is valuable and effective?
Search engine marketing, or SEM, is a form of Internet
marketing that can help promote you Web site by increasing
your visibility in search engine result pages (SERPs).
According to the Search Engine Marketing Professional
Organization, SEM methods include: search engine optimization
(or SEO), paid placement, contextual advertising, and paid
inclusion. Some marketers use the expression SEM to mean
exclusively Pay per click advertising to the extent that the
wider advertising and marketing community have accepted this
narrow definition.
In 2006, North American advertisers spent $9.4 billion on
search engine marketing, a 62% increase over the prior year
and a 750% increase over the 2002 year. The largest SEM
vendors are Google AdWords, Yahoo! Search Marketing and
Microsoft adCenter. |
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As of 2008, SEM was growing
much faster than traditional advertising and even other
channels of online marketing. Because of the complex
technology, a secondary "search marketing agency" market has
evolved. Many marketers have difficulty understanding search
engine marketing and they rely on third party agencies to
manage their search marketing.
Some of these agencies have developed technology that
automates bidding and other complex functions required for the
Pay Per Click model. Some of the well known agencies in the
field are iProspect, Avenue A and iCrossing.
To be successful with SEM you need to have well-written,
targeted content. If you may feel you are great at creating
product (s) but don't feel the same way about your writing
skills and think you can't write your own content, we can help
you with the copywriting.
It's the words that communicate your message, and it's the
words that sell. |