Solution Research

With some sites, Then we start or continue the process of research to make sure we have not overlooked any additional information that is readily available. This used to mean spending time in the library, checking trade journal articles, reviewing papers presented at industry meetings,

Our Practical Solutions are based on research
Unlike other providers we take the time to learn about your company and industry and competitors. This process emphasizes looking on the Internet, checking other on-line databases, identifying key customer and prospect organizations by SIC, identifying important competitors, and identifying and obtaining other information that is readily available in print or on-line.

Competitive assessment
If you focus your production capacity around just a few products, you can use these to develop your market or niche. Ask yourself the following questions:

Do my products or services meet a real customer need? Are they likely to be easy to sell? Do they represent good value? Can I differentiate them from the competition? How powerful are my competitors? Do I have a unique selling proposition? How is the market likely to change in the near future? How easy is it to scale up production?

Fine Tune a Niche
Pick out five of your most successful competitors and research their products and services as thoroughly as you can. Write a list of all your major benefits as well as those of your competitors. Go through each benefit and rate yourself out of 5.

Then do the same for your competitors.
Wherever a competitor's benefit rates a high score, commit to improving your product or service to at least the same level as theirs.

Consider the areas where your competitors rate a low score as their Achilles heel and make sure that you offer something better. This will help define your niche .Perform a SWOT analysis A SWOT analysis involves identifying the Strengths and Weaknesses of your product or service and the Opportunities and Threats that may arise in the market and entering them on a cross-shaped grid.

This should highlight the real competitive advantages and disadvantages each product or service may face and can guide you towards a logical, rather than an emotional, selection of product offerings.

At Computer eCommerce we know how to return a profit on your technology investment. Make one phone call or send us an email today to receive more information on this topic.