Using Internet video for
everything is as silly as using a blog for everything, and
there are certainly times when audio is better than video, and
times when text is better than both. Many internet visitors
read more blogs than they watch video blogs or Internet TV, so
video is not always the answer. However there are a lot of
applications for it. However if you’re not even considering
its uses and implications, why not?
What might creating and posting videos do for your business or
organization's situation?
Sales presentations - Selling something through eBay or
Craigslist? Point to a video of the product as well as snaps.
Sometimes, seeing a video clip of something you’re selling is
that little bit more compelling. It might even establish more
of a relationship between you and the prospective buyer, if
that’s of value.
Online video training - Do you have a team of people working
on something where you always need training? Would moving
pictures help the situation? We can help to produce a video
which can lower training costs.
Viral videos - Viral videos are intrinsically entertaining,
easily accessible and often gain popularity quickly. For these
purposes, they are a rising and effective marketing tool,
especially for small businesses that cannot afford more
expensive advertising or simply want to capitalize on the
internet??™s relatively untapped potential for guerrilla
marketing.
Internet commercials - AT&T, Honda, Pepsi, McDonald's, Sprint,
Sony, IBM, Marin & Nokia are all using Internet video
commercials to advertise on their websites. And now you have
the same opportunity to use an Internet video commercial to
grow your business and increase sales.
Company news or events There are often announcements to be
made in life and in business. Why not use video to make it
even more memorable. Sometimes, it’s the “behind the scenes”
things we see that endear us to a person or a company more
than the public face of it all. I think that video makes for a
stronger “relationship,” should that be a desired outcome.
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Adding a face to an otherwise
text-heavy site gives people more to feast upon with regards
to the information you provide them. Do people talk about
bookstore grosses on the opening weekend of a book? No. They
talk about movies. Because they are VISUAL and people crave
that input, even when they love the book more than the movie.
We can help you to can post these videos on your own Web site,
use a media streaming service, or use one of the popular third
party sites, such as YouTube.
YouTube has millions of visitors every day from across the
Globe. Utilizing the power of YouTube traffic to bring at
least a fraction of those visitors to your website or blog
will translate to massive profits for you. Here are 3 killer
things we can do to help you tap into this powerful medium:
1. Linking your videos
When you offer measures of convenience to web viewers they are
more likely to latch on. The short duration of time, each
viewer spends on a web site or video does not provide room for
adventures. But, if you provide links to your website on your
YouTube and link the YouTube from your web site, or another
video you have created, you will notice the YouTube traffic
multiplying.
2. Powering your URL
YouTube has its share of visitors and we need to pull in some
percentage of those visitors to our site. Consider displaying
your URL across the video at intervals to give it the extra
edge. If you are using an audio along with your video, make
sure that you spell out your URL clearly at intervals.
3. Using your blogs
Another white hat method to generate YouTube traffic is video
blogging. Use your blogs to comment on different videos on
YouTube and also share your own videos. When this is done
properly, you get triangular links between your YouTube
videos, blogs and your website. Once you begin using these
techniques, also pay attention to adding fresh videos at
regular intervals and update your blogs on a regular basis.
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