Below are some of the Web site design
strategies which need to be examined to end up with the best
possible result.
Your Web site home page MUST load quickly and should be
organized to allow you to find things easily. Web pages should
pop up within seconds on an average users computer.
Ease of Use, Navigation & Organization - Your
content should be organized so someone can find what they are
looking for within 3 clicks of the home page.
Presentation of
Information - The text must be easy to read and graphics must
make sense and be used carefully. The site must be creative
and exploit the Internet medium. Add value with simple use of
multimedia. The design must be appropriate to the company's
message.
Quality of the Information - Content is king!
You must provide clear and concise information about your
products and services. Information about your company is
critical to gaining confidence in your web visitor. Detailed
contact information is a must.
Solve problems for your customers - This
keeps them coming back. The Internet is like a big display
shelf, accept you never run out of space.
Effective Response
Tools - It must be easy to contact someone via
e-mail, telephone or other means. Response must be fast! |
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Your
site must avoid bleeding edge technology in order to insure a
quality experience from your web site visitor.
Customer service capabilities - Today's web
user EXPECTS you to offer the same service on your Web site as
your brick and mortar business. Your web site services must
have follow up by you, and review capabilities by the
customer. You should be moving in the direction of customizing
each customer's experience with your company on the web site.
You will have to provide service the way the customer wants
it, not as you see fit to provide it.
Extras - What else can you do to enhance your
existing customers' experience and enrich the new customers'
expectations of your company on the Web site? Use of relevant
articles, blogs, newsletters, and other supplemental
information are typical ways to do this.
Uniqueness - Many brick and mortar companies
have the opportunity to automate their business online. On the
Internet, pricing and geographic locations are not the great
equalizers. Technology is what sets you apart. Embrace the
technology and grow with it by creating new ways of doing
business and selling products and services on your site. This
requires custom built e-services. Positioning your company
against a competitor online will be strengthened by your
innovation. |