Web Site Design Strategies

To have a truly great Web site you must compare different ways to satisfy your site visitors. Artistic layout and graphics are important and should reflect the style and feel of your company as well as your intended audience. Below are some of the Web site design strategies which need to be examined to end up with the best possible result.

CEC Web site Design Core Beliefs
Ease of Navigation and Use

Your Web site home page MUST load quickly and should be organized to allow you to find things easily. Web pages should pop up within seconds on an average users computer. Your content should be organized so someone can find what they are looking for within 3 clicks of the home page.

Presentation of Information - The text must be easy to read and graphics must make sense and be used carefully. The site must be creative and exploit the Internet medium. Add value with simple use of multimedia. The design must be appropriate to the company's message.

Quality of the Information - Content is king! You must provide clear and concise information about your products and services. Information about your company is critical to gaining confidence in your web visitor. Detailed contact information is a must.

Solve problems for your customers. This keeps them coming back. The Internet is like a big display shelf, accept you never run out of space.

Interactive Resources - It must be easy to contact someone via e-mail, telephone or other means. Response must be fast! Your site must avoid bleeding edge technology in order to insure a quality experience from your web site visitor. Avoid constantly moving graphics, frames and gimmicks that irritate the end user.

E-commerce capabilities - Today's web user EXPECTS you to offer the same service on your Web site as your brick and mortar business. Your web site services must have follow up by you, and review capabilities by the customer. You should be moving in the direction of customizing each customer's experience with your company on the web site. You will have to provide service the way the customer wants it, not as you see fit to provide it.

Extras - What else can you do to enhance your existing customers' experience and enrich the new customers' expectations of your company on the Web site? Use of bulletin boards, newsletters, and other relevant supplemental information are typical ways to do this.

Uniqueness - Many brick and mortar companies have the opportunity to automate their business online. On the Internet, pricing and geographic locations are not the great equalizers. Technology is what sets you apart. Embrace the technology and grow with it by creating new ways of doing business and selling products and services on your site. This requires custom built e-services. Positioning your company against a competitor online will be strengthened by your innovation.