Web Site Positioning Strategy

Does your company have a Web site positioning strategy?

Differentiation is a key element for both general success in your vertical space, and also for search engine standings. When you clearly understand your position relates to your competitors, the marketplace and your customers, you can more easily formulate an effective positioning strategy. A positioning strategy includes traditional marketing elements - product, price, position and place, plus the search topic keywords people use to search the Internet.

Did you know 81% of users found new Web sites by using search engines? Is your Web site properly positioned for search engines? According to a recent survey, over 75% of US business Web sites fail to establish a Web site positioning campaign to improve search engine rankings. A high search engine ranking can make a significant difference to the number visits to your site. No visits means no return on investment. Common sense means you simply have to make your site accessible.

If you want to ensure that targeted traffic is driven to your site, an effective web marketing strategy is imperative. A successful Web site positioning strategy will project your site high in the search engine rankings, making it easy for your potential customers to find you. To help accomplish this it is essential that the investment in your web site has a defined objective, and that ongoing analysis of measurable goals is performed, to ensure that any web site positioning strategy is producing the benefits you expect.

Computer eCommerce specializes in Web site positioning and promotion strategies. To that end we offer the following services to existing sites:

• Analysis to determine if your site is properly "focused"
• Full report of current ranking on major search engines.
• Evaluation of site to determine areas necessary to be changed for optimum search engine indexing and placement.
• Link popularity analysis and summary.
• Portal and directory research.

Final report and analysis listing areas of improvement, proposed costs involved to effect change and timeline of proposed changes. Once we have the preliminary data there may be several recommended components to the program. If you are building a new site we will be happy to work with you to create a new site for your Internet presence.

• Optimized for search engine indexing.
• Submitted to all free search engines.
• Submitted to paid search engine inclusion services based on client's budget.
• Pay-per-click management to ensure preferred placement on search engines.
• Set up for affiliate program management dependent upon client's budget.
• Placed on appropriate portals based on client's budget.

Once you're successful, enjoy the fruits of your web site and the search engine traffic. But be careful the fluid, constantly changing nature of the Web can upset your hard-won gains literally overnight. You need to monitor your search engine placement constantly, stay on top of changes with the search engines, and essentially maintain a paranoid attitude.