Written Content

What is Content?
With the pace of modern business, you can count on having only one opportunity to grab your reader. That’s about 15 seconds to convince them that you have what they need and want to buy. And in those 15 seconds, you have to show them enough to make them interested in reading more. That's if they get to your pages at all.

Importance of Written Content
Publishing on the Web offers tremendous opportunities for you to attract new customers, and to present yourself to those customers. But it also offers new challenges in writing styles and quality control. Whether you are selling technology, legal services, or you have an informational site for a non-profit organization, the written content that describe what you do have to be at least as good as your product or service. Here are just some of the reasons written content is critical to a good Web site:

• Image
• Credibility
• Depth of site
• Search engines

Intellectual Property
Intellectual property has great value to your company, and in essence, IS your company. There fore it is important to recognize that information is a core element of what you do.

Producing Quality Written Content
Producing solid written content begins with creating a desired topic list – this is based on your services and on desired article topics.

• Similar sites are studied
• Offline sources are consulted
• Outlines are created
• Rough drafts are written
• Web versions are edited down
• Wording is matched to desired effect and action from that page…
• Number of words - 500 to 750 words are good for many online articles meant to be read on screen
• Style of writing - the writing style and formatting needs to have bullets and a punchy style that is easily read on a computer monitor

Fact checking, proofing and editing
Facts are identified and the numbers, dates, names, etc are cross checked. Any conclusions are treated delicately, as we want to avoid making claims and promises, but rather present facts

• Awkward sentences are replaced
• Grammar is checked
• Punctuation is checked
• Spelling is checked

We use a style guide to make sure that the use of all of the above is uniform.

Content Management
Content Management is a powerful tool that puts you and your company in more direct control of the content on your Web site. In large Web sites, where hundreds to thousands of pages have to be managed skillfully and artfully, content fuels the personalization engine. Profits can be consumed in behemoth layers of inefficient approval levels--from editors to graphic designers to editors in chief. A content management system is the answer, and Computer eCommerce has the expertise and experience to help you set up the system that will enable your company to easily manage a large Web site.